Measurement by Komodo

Maximize Omnichannel Marketing Efficiency and Impact

Gain a more complete view of omnichannel performance and reimagine the planning, activation, and measurement of healthcare provider (HCP) and direct-to-consumer (DTC) marketing.

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Segmentation & Treatment - Specialist.-ipad_2-shine

Timely and accessible analytics enable marketing teams to optimize their promotional spend. Measurement by Komodo simplifies internal analytics, giving you ROI and performance insights in a dynamic, no-code environment.

Link first-, second-, and third-party data to the Komodo Healthcare Map™ in a HIPAA-secure environment to enable a 360-degree customer view without compromising patient privacy.

Maximize Omnichannel Marketing Efficiency and Impact

Gain a more complete view of omnichannel performance and reimagine the planning, activation, and measurement of healthcare provider (HCP) and direct-to-consumer (DTC) marketing.

Link first-, second-, and third-party data to the Komodo Healthcare Map™ in a HIPAA-secure environment to enable a 360-degree customer view without compromising patient privacy.

Request Demo

The Measurement by Komodo Advantage

IMPROVE TARGETING EFFECTIVENESS

Understand who you’re reaching and determine whether the exposed audience meets your targeting goals.

HIGHER-QUALITY AUDIENCE PROFILING

Compare audience quality using customized filters to view performance by channel, publisher, tactic, or other category — with a granular look at residency, age, and gender — to optimize media spend.

IDENTIFY CRITICAL EVENTS IN THE PATIENT JOURNEY

Pinpoint where prescription decisions are being made and whether your messages influenced the intended outcome.

DEMONSTRATE THE BUSINESS IMPACT OF YOUR MARKETING

Measure campaign performance and effectiveness over time to demonstrate impact and inform future strategy.

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