Measurement by Komodo

Maximize Omnichannel Marketing Efficiency and Impact

Gain a more complete view of omnichannel performance and reimagine the planning, activation, and measurement of healthcare provider (HCP) and direct-to-consumer (DTC) marketing.

Segmentation & Treatment - Specialist.-ipad_2-shine

Timely and accessible analytics enable marketing teams to optimize their promotional spend. Measurement by Komodo simplifies internal analytics, giving you ROI and performance insights in a dynamic, no-code environment.

Link first-, second-, and third-party data to the Komodo Healthcare Map™ in a HIPAA-secure environment to enable a 360-degree customer view without compromising patient privacy.

Request Demo

Maximize Omnichannel Marketing Efficiency and Impact

Gain a more complete view of omnichannel performance and reimagine the planning, activation, and measurement of healthcare provider (HCP) and direct-to-consumer (DTC) marketing.

Link first-, second-, and third-party data to the Komodo Healthcare Map™ in a HIPAA-secure environment to enable a 360-degree customer view without compromising patient privacy.

Request Demo

The Measurement by Komodo Advantage

IMPROVE TARGETING EFFECTIVENESS

Understand who you’re reaching and determine whether the exposed audience meets your targeting goals.

HIGHER-QUALITY AUDIENCE PROFILING

Compare audience quality using customized filters to view performance by channel, publisher, tactic, or other category — with a granular look at residency, age, and gender — to optimize media spend.

IDENTIFY CRITICAL EVENTS IN THE PATIENT JOURNEY

Pinpoint where prescription decisions are being made and whether your messages influenced the intended outcome.

DEMONSTRATE THE BUSINESS IMPACT OF YOUR MARKETING

Measure campaign performance and effectiveness over time to demonstrate impact and inform future strategy.

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Measurement by Komodo in Action:

MEASURE TARGETING EFFECTIVENESS

Know if your promotional materials are reaching the right audience and compare audience quality by channel to effectively distribute media spend

MONITOR CAMPAIGN REACH

Understand how campaign reach changes over time and pinpoint where new customers are exposed

TRACK Rx STATUS

Follow changes in a consumer’s Rx status after media exposure to assess the effectiveness of your marketing

OPTIMIZE OMNICHANNEL STRATEGY

Gain deep understanding of critical events in the patient journey to reach your qualified audience with the right message at the right time and place

QUANTIFY CAMPAIGN IMPACT

Measure marketing effectiveness and channel attribution for conversion to brand and make informed decisions based on ROI insights

MEASURE TARGETING EFFECTIVENESS MONITOR CAMPAIGN REACH TRACK Rx STATUS OPTIMIZE OMNICHANNEL STRATEGY QUANTIFY CAMPAIGN IMPACT

Real Results That Make a Real Difference

It’s clear Komodo did their homework when building this offering compared to IQVIA and Crossix. I can point to 7 or 8 analytics right off the bat that are added value, like refills over time. You don’t get this comprehensive level of analytics in other base offerings.

– Sr. Director, Analytics, emerging Biopharma company

Through our partnership with Komodo Health, PulsePoint has a significant competitive advantage as it relates to fidelity, flexibility, and access, allowing us to provide a stronger first-party view of the consumer with actionable outcomes to optimize campaigns and strategy that other DTC measurement solutions cannot.

– Andrew Stark, Chief Revenue Officer, PulsePoint

In the world of clinical insights, no one comes close to the sophistication that Komodo has established in the market. They undoubtedly have the best analytic capabilities and the most comprehensive dashboards representing U.S. healthcare trends.

– Andrew Stark, Chief Revenue Officer, PulsePoint

Maximize Omnichannel Marketing Efficiency and Impact

Maximize Omnichannel Marketing Efficiency and Impact

The Measurement by Komodo Advantage