Lead the Future of Medical Affairs
Drive patient centricity across the value chain with our Medical Affairs enterprise solution suite. Use patient- and provider-level insights to build integrated strategies, optimize execution, and dynamically measure impact through real-world evidence. Achieve objectives for strategic leadership, field medical, scientific communication, medical education, and information teams.
Insights at Your Fingertips
Gain insight into therapeutic- and disease-area landscapes using real-world patient data. View patient, HCP, and HCO dynamics in real time. Fully comprehend the patient journey, HCP behaviors, and clinical outcomes.
Leverage clinical data for accurate HCP/HCO identification and segmentation (e.g., academic vs. community-care setting, digital-specific influencers). Refine HCP engagement planning using scientific, industry, social, and congress data.
Offer omnichannel engagement to address medical inquiries quickly, then track interactions to identify knowledge gaps. Leverage these insights to drive HCP/HCO engagement and define program needs.
Seamlessly manage collaboration around the sponsorship, generation, publication, and education of scientific data. Gain speed from publication strategy to distribution.
Quantify the impact of strategies, from medical education to field engagement, against clinical outcomes and strategic medical objectives. Optimize regional/national resourcing and programs in real time.