The classic adage advises: “work smarter, not harder.” That means focusing resources on where they will do the most good. It’s...

Never before has evidence-based medicine meant so much to so many. Even before the COVID-19 pandemic changed the world in...

As the world descended into a state of confusion and fear this past spring, patients across the nation put routine visits to...

We now know what happens to the U.S. economy when you push the pause button on restaurants, retail stores, hair salons, and...

The irony is not lost on medical affairs teams that the moment in time when the world is most fixated on clinical development...

Telemedicine is supposed to be the great equalizer. Celebrated for its potential to close disparity gaps in rural areas,...

Mass personalization is the holy grail of the big data revolution. Whether it’s in healthcare, product marketing or financial...

TL;DR: We’ve changed almost everything about our brand except the name.

Researchers from the MIT Sloan School of Management recently published a breakthrough study on the success rate of clinical...