Komodo Health Introduces New Marketing Measurement Offering To Enhance Multichannel Campaign Performance for Life Sciences Brands
Offering Provides Rapid Access to Accurate, Actionable Insights on Omnichannel Marketing Performance
SAN FRANCISCO, July 31 – Today, Komodo Health, a leading healthcare technology company, announces the availability of a new measurement offering to help Life Sciences companies maximize the reach and efficiency of marketing campaigns. The new technology, Measurement by Komodo, helps simplify media and marketing analytics for Life Sciences teams with a flexible, easy-to-use environment. Insights from the offering are derived from Komodo’s Healthcare Map, the industry’s most robust foundation for healthcare intelligence, allowing users to reimagine their approach to planning, performance, and measurement processes for healthcare provider (HCP) and direct-to-consumer (DTC) campaigns.
Healthcare marketers can now gain a more complete view of omnichannel campaign performance — including audience quality and lift, prescribing trends, treatment journey intelligence, and overall impact. Komodo’s Measurement solution can deliver weekly reports that support campaign management with unprecedented speed and precision, as well as full transparency into the data and insights produced — allowing marketers to make real-time campaign adjustments that can strengthen engagement.
PulsePoint, a leader in healthcare marketing technology, is among the first to partner with Komodo to deliver Measurement by Komodo to its Life Sciences clients who run DTC campaigns on its platform. Now, PulsePoint’s customers can access measurement analytics and high-fidelity insights derived from Measurement by Komodo directly within the PulsePoint platform, seamlessly integrated with its proprietary data and intelligence tools, giving them a new edge to optimize their DTC campaigns in real time.
“PulsePoint strongly believes in unbiased third-party measurement. Given that Komodo has some of the best analytic capabilities and comprehensive de-identified insights, we worked with them to offer an easy-to-access, in-platform, unbiased measurement solution to our clients,” said Andrew Stark, Chief Revenue Officer at PulsePoint. “This new collaboration deepens PulsePoint’s focus on building a smarter, more scalable, and more efficient way for brands to implement a real-time feedback loop for their healthcare campaigns using next-generation technology that is powered by comprehensive, unbiased real-world evidence.”
Measurement by Komodo is designed to optimize customer needs and workflow with access to full-service analytics and visualization tools to perform custom analytics on the linked data in a secure environment. Komodo customers can also link proprietary or third-party data to Komodo’s Healthcare Map to deepen the impact of patient and provider marketing.
“With the launch of Measurement by Komodo, we’re setting a new data-driven standard for how Life Sciences can validate the reach and effectiveness of HCP and DTC campaigns,” said Aswin Chandrakantan, MD, Chief Operating Officer at Komodo Health. “This new measurement solution will help marketers rapidly respond to evolving patient behaviors and look beyond vanity metrics to focus on better quantifying the real-world impact and return on investment of their campaigns in near real time.”
About Komodo Health
Komodo Health is a technology platform company creating the new standard for real-world data and analytics. Komodo pairs the industry’s most complete view of patient encounters with enterprise software and machine learning to connect the dots between individual patient journeys and large-scale health outcomes. Across Life Sciences, payers, providers, and developers, Komodo helps its customers unearth patient-centric insights at scale. The company marries clinical data with advanced algorithms and AI-powered software solutions to inform decision-making, close gaps in care, address disease burden, and help enterprises create a more cost-effective, equitable, and value-driven healthcare system. For more information, visit komodohealth.com.