Spotting Critical Waypoints on the Patient Journey
Drive Smarter Strategy with Better Data
The ability to quickly and accurately generate fit-for-purpose insights to enable enterprise-wide life science strategies requires more than just tracking basic diagnosis codes and prescription trends.
A comprehensive pharma strategy requires the ability to visualize complex information to illuminate critical patient cohort characteristics and key moments along the patient journey, including the wild cards – the nonadherent patients, patient demographics, those who’ve been misdiagnosed and even those who haven’t been diagnosed yet – to get a true reading of the current landscape.
In this eBook, you’ll learn:
How to optimize clinical trial recruitment by tapping into near real-time, zip–code level data on real-world patient interactions with the healthcare system.
How to stress-test the clinical and commercial viability of a new molecule by analyzing predictive patterns of patient and provider behavior.
How to read the market landscape for a new or prospective therapy using real-world evidence.