WHY IT MATTERS

Commercial launches are becoming more complex and competitive, with 60% failing to meet expectations.3 Scaling insights drives collaboration and faster decision-making and impact.

CHALLENGE #7
Scaling Commercial Insights
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Empowering individuals at all levels of the organization to conduct analyses, regardless of technical skill level, is a "significant to very significant challenge" for 50% of Commercial teams.

Other "significant to very significant challenges" include:

  • Using the same business rules, data sources, and methodologies to ensure consistency of insights
  • Building visuals and dashboards
  • Sharing analyses across the organization to facilitate collaboration

What’s behind the challenge? 

  • Lack of access to an intuitive, fit-for-purpose software solution for Commercial teams
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